April 16, 2004
Vol. 1, No. 15
Published Weekly on Fridays
By Leadership University
A Message from the Founder
"You can't build a reputation on what you are going to do."
Or can you?
Speaking of leadership, this quote really triggered
some stuff for me as a leader and someone who works
with leaders everyday. What you do speaks so loudly
that I can't hear what you are saying...paraphrased
from Emerson. I believe he said, "Who you are speaks so
loudly I can't hear what you're saying..."
Well, back to Henry Ford's quote in the reverse...you
build a reputation based on what you don't do, or fail
to do as well.
One of the biggest challenges in leadership is
follow-through. I literally meet 100s of people a week
and I can say no matter how well they are thought of,
or what they've accomplished it comes down to a simple
ratio of what they do and what they say.
In the past, this has given me some trouble because
I've always meant well. I think most of us do mean well.
Even when it appears we don't mean well, it's not because
at the heart of things we don't think we're doing the
right thing for the right reasons...or so we theorize.
Yet, when it comes down to it, how close our theory in
use is to our espoused theory is the defining moment.
Chris Argyris and Donald Schoen back in 1974 brought us
this erudite set of terms for leadership to grapple
with, and grapple we do. Espoused theory is what we
believe about the world and essentially theory in use
is what we are observed doing. Sometimes these can be
perceived as wildly different, even when we think we
have it nailed, so to speak.
The reason in my view is that our action theory is
Action theory has been used by Argyris and followers,
but I don't think they mean it like I want to explain
this very "differentiated theory of strategic action."
Action theory is NOT what we actually do, it is what we
"intend" to do because of what we believe about how the
Let me give you an example:
In a hypothetical situation, I might believe that
holding espoused theory and theory in use in close
proximity is the best thing to do = espoused theory.
Yet, when someone observes my actions = theory in use;
they see that my espoused beliefs and my actions are
really quite different. How did this happen?
The reason this happens is because of action theory.
Because we are different and I mean everyone is
different from everyone else in things like
preferences, traits, learning style, conflict modality,
desire profile, to name a few...our action theories or
how we intend to use what we believe in, our actions
become dislocated from the action theories of others,
who perceive and process the world differently.
If I could get you to understand one thing as a leader,
it would be to objectify your own "action theory" or
intention and realize that springs from who you are.
When you go back to Ford's quote...you create a
reputation regardless of what you are going to do and
that reputation is in the eyes of the "beholder" not in
To make congruent, your espoused theory and theory in
use, you'll have to understand the other person's
espoused theory and theory of action formula; or action
theory. When you can begin to match your action theory
and their action theory, THEN you're going to shape
your reputation and their experience in a way that
removes the barriers to leadership.
Few people know what I'm talking about; even fewer know
how to make it happen. Yet, there are a cadre of
business coaches who can facilitate these nuances with
you and create the kind of leadership reputation, you
must foster as an integral leader. If you're looking
for a coach who can help you create your leadership
future, there's no time like the present. Drop me a
email@example.com and I'll introduce you.
In the meantime...here's to your action theory!
Mike R. Jay, Founder
Classes beginning week of April 19, 2004
**LeadU Lifers, please go to
http://www.leadu.com/forlife/ to register for classes.
Use the username and password you received when you
If you have not joined LeadU and wish to attend classes
a la carte, click on the link to submit your payment.
MARKETING TELECLASSES to Impact Your Bottom Line
Lead By: Robin Wilson
Tuesday, April 20, 2004 1 week
6:45 PM EST 1 hr
In today’s economy, finding ways to increase our
exposure while adding income is more important than
ever. Teleclasses provide us that opportunity.
the secrets successful teleclass marketers use to fill
their classes while increasing exposure. Find out what
it will take to make your next teleclass a success!!
COACHING DYNAMICS w/ Mike Jay and Julie Kerby
3 Thursdays, 10:00 a.m. ET for 1 hour
April 22, 29 and May 6
Coaching Dynamics is an executive coaching approach to
developing executives. Join Master Business Coach Mike
R. Jay as he guides a client into deeper levels of
self-knowledge using a variety of tools: coaching
session review, assessments, group coaching and client
self-coaching. Peek inside how developmental executive
coaching joins with client effectiveness to produce
*** The Next Coach2 Program is Orienting Now – Join
"coach training for everyone"
Coach2 is included as part of your membership in
Leadership University. If you have not attended
Coach2, sign up today!
Future Classes – Register today to reserve your place
O N G O I N G
WELLTH MasterMIND ($297)
**NEW DAY: Thursdays, resumes April 8, 1:30 p.m.,
ongoing two 1 hr segments: beginners and intermediate
1:30/2:30 p.m. ET respectively
A P R I L
VISION TO REALITY – Starting a Business
Lead By: Heather Bond
Tuesday, April 27, 2004 1 week
6:45 PM EST 1 hr
This class looks at the importance of a vision as a
motivator and indicator of commitment to your business.
It asks a number of questions: How clear are you about
what it is you want? How are you going to get there?
What will you do? What will success look like? What
are the questions you need to ask yourself to ensure
M A Y
LEADERSHIP Engagement ($497)
Lead by Mike R. Jay
Tuesdays, May 4 – 25, 2004, 1:30 p.m. ET, 1 hour
ACHIEVING GREATER CUSTOMER SATISFACTION –
Your Business Depends On It
Lead By: Jackie Martin
Tuesday, May 4, 6:45pm ET 1 session (Free)
This inter-active teleclass will provide you with tips
and techniques on how to develop a more loyal customer
base. You will gain deeper insights into how to
determine what your customers really value and discover
ways to communicate with them more effectively.
EFFCTIVENESS STRATEGIES For Professional Success
Lead By: Wayne Messick
Tuesday, May 4, 3:00pm ET 1 session (Free)
Family businesses account for 89% of all companies in
the United States and even more so worldwide. According
to the IRS (among others) there are 11 million
established companies where 3 or more generations of
owners/family members are in business together. Please
join me for this powerful introduction to the
Effectiveness Strategies Community and to increase the
awareness required to profit from working with family–
MINDFUL LEADERSHIP ($297)
with Mike Jay, Master Business Coach
Date: May 5 through June 30, 2004
Time: 3:30 p.m. ET for 1 hour
Mindful Leadership starts with you.
In this intimate 9 week program, journey with Master
Business Coach Mike Jay as he guides you through "who
am I as a leader."
Learn about yourself and how becoming more conscious of
who you are as a leader can make a big difference in
your living, loving, learning and leadership.
Your course includes a battery of 7 assessments. You
will enjoy an extensive journey through
representational style, learning style, worldview,
traits, conflict mode, desire profile and type function
like you've never experienced before.
1. Identify what leadership resources you have
2. Identify how to leverage those resources effectively
in your life and business.
3. Learn how Mindful Leadership starts with you.
Each participant will get a sneak peak are our online
ecoaching framework for mindful leadership.
Paid in full
Payment plan: $97 down and $100/month for 2 months
DISCOVER YOUR PURPOSE: Tapping into Your Personal Power
Lead by Robert Knowlton, Master Business Coach
Thursdays, beginning May 6, 8 weeks 8:30 pm ET, 1.5 hrs
The purpose of this telecourse is for you to develop a
firm foundation and awareness of your personal life
purpose along with a clear understanding of your core
attributes and natural gifts. Knowing this, you can
draw upon these qualities and bring forth that purpose
naturally and easily in an ongoing way, in all contexts
of your life.
(payment plan available)
PRICING Professional Services (free)
Lead By: Mike Jay,
Tuesday, May 11, 2004 8:45 p.m. ET
Come join Mike Jay, Master Business Coach as he
discusses pricing professional services and answers
your individual questions on pricing.
Attend the call and receive a generic pricing package
plan Mike has used for years to guide pricing
PERFORMANCE GOALS AND EXPECTATIONS – Making Your Dreams
Lead By: Jackie Martin
Tuesday, May 11, 6:45pm ET 1 session (free)
Setting goals is much more than just deciding what you
want and then trying to reach it. Whether your goals
are business related or personal, in this interactive
Teleclass you will learn how to dramatically increase
your performance by establishing clear goals that are
strategically aligned with your own expectations as
well as with the expectations of your business.
GETTING BUSINESS The eBusiness Roundtable for Coaches
Lead By: Jackie Martin
Tuesday, May 18, 6:45pm ET 1 session
Although there’s no magic pill we can take to attract
business, we can increase our success rate. As a
participant in this Roundtable you will have the
opportunity to share your experiences with your peers –
your successes as well as your challenges!
VIRTUAL LEADERSHIP $19.99
Lead By: Janet Wise
Tuesday, May 25, 6:45pm ET 1 session
Do you coach leaders or lead others in geographically
dispersed locations? This class will focus on
challenges of successful virtual leadership; the 10
keys to managing performance virtually; ways to build
credible, virtual relationships that serve you, your
clients and your organization and drive
J U N E
Lead by Mike R. Jay
Tuesdays, June 1 to August 24, 2004, 11:15 a.m. ET
SPIRAL MARKETING with Master Business Coach Mike R. Jay
($997 + $99 mo)
Tuesdays, June 8 – August 31, 2004
3:30 p.m. ET
LeadU: The $997 tuition is included; however there is
a $99/mo fee for resources. Please register on
S E P T E M B E R
COACHING Business Resilience ($297)
September 1 - October 27, 2004 at 3:30 PM ET for 1 hr
Discover a step-by-step method of exactly what to do to
keep your business resilient - in good times and bad.
Join a 9 week teledevelopment program for 1 hr each
week and work with others to create business resilience
with your business guide, Master Business Coach, Mike
R. Jay. First Hour FREE!
We look forward to your participation in LeadU!
The LeadU Team
JOIN TODAY FOR LIFETIME TUITION IN LEADERSHIP
Payment plan available.
B\Coaches join here:
Only those who have joined LeadU will be able to make
referrals and earn $250 in commission for each one.
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Reserved. This information may not be distributed,
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