July 16, 2004
 LeadU NEWS
Vol. 1, No. 28

Published Weekly on Fridays
By Leadership University

=============================
A Message from the Founder
=============================

The Importance of a Scope of Work

I want to draw your attention to something most leaders
don't use as often as it might be wise to do so in
their practice of leadership. In some cases, I think
it's because we're operating off old paradigms where we
think or feel, as a leader, we're pretty good at
problem identification.

Over time, one of the processes I've recommended to
leaders is the structured scope of work process. I'm
not sure where the terminology came from but I ran into
about 10 years ago in software development. Many people
call this a needs analysis, but in my view, the scope
of work contains a needs analysis.

A needs analysis is not enough in my view.

A scope of work is going to contain a number of
processes that promote the surfacing of data,
perception, assumptions, experience and conclusions (a
modified ladder of inference) about the way the world
works. What's needed is certainly a part of that, but
more than that, we need to look at 5 basic constructs
in a scope of work designed to produce the most
efficient solution in any given situation.

Those five constructs are the following:

What's important
What is it now
What do you want it to be
What's possible
Right Action

[Here's a hint about right action: "the right people
doing the right things in the right way at the right
time for the right reasons to get the right results."]

These five directions can be identified in any
"territory" as a current map of espoused theory against
a map of theory in use. The map that is generated in
the form of a proposal becomes an Action Map or Theory
from the scope of work.

[I'll write on the three magic theories soon: Espoused,
Action and Use theories]

While this all seems simple, take a look at some
additional complexity here and enjoy the audio I
created while talking it over with some of the folks
who have attended my free Scope of Work teleclass.

http://www.leadu.com/scope

This brings me to a request. Help us get the word out
about our great classes delivered by members of
Leadership University by recommending a friend to our
TeleDevelop system.

http://www.ecomincs.com/app/tellafriend.asp?MerchantID=50408
You'll get an invitation to attend the other two
classes in the series:

How to Guarantee Coaching Success
How to Price Your Professional Services

Thanks again for reading and passing this information
on to others!


Mike R. Jay, Founder
http://www.leadu.com


==========================================
Classes beginning the week of July 19, 2004
==========================================

**LeadU Lifers, please go to
http://www.leadu.com/forlife/ to register for classes. 
Use the username and password you received when you
registered.

If you have not joined LeadU and wish to attend classes
a la carte, click on the link to submit your payment.


7 RULES OF ENGAGEMENT  (free) NEW TIME!
Lead by Mike Jay
 Tuesday, July 20
3:00 PM EST

If you'd like to get a glimpse into where the economy
is headed, insights on a new business paradigm for
professionals, and the opportunity to position your
business for the future society, then this might be the
most important course you'll ever take. The marketplace
in which you are working is rapidly changing. You may
not realize it now, but the "laws" of the new economy
could overwhelm you. This course will give you some
vital tips in taking your business to the next level to
profit in that new and different world where so many
will be left behind.

Sponsored by MBecoach.com
Register:  mailto:Teledevelop-70373@autocontactor.com


INFORMATION CALLS FOR Coaching Personal Resilience (free)
With Mike Jay
Wednesday, July 21, 10:00 a.m. ET
Friday, July 23, 4:00 p.m. ET

Two calls you can attend to learn about and discuss the
nature of striving and desire and how people can design
their lives using a DNA Model of Coaching and an
assessment system and review that Mike Jay has designed
for people.

Register:  mailto:Teledevelop-74042@autocontactor.com


101 THINGS TO AVOID IN A RECESSION (free) NEW TIME!
Lead by Mike Jay
Tuesday, July 22
6:45 PM ET

Did you know that 80% of all business fail within 18
months? Don’t allow yourself to become one of those
statistics. When your business is in trouble, chances
are you’re distracted and too stressed to think clearly
about what is important to do NOW to turn things
around. Here’s a class that can get you on the road to
recovery.

Sponsored by MBecoach.com
Register:  mailto:Teledevelop-70376@autocontactor.com


LEVERAGING EXECUTIVE COACHING Through Integral Learning
Systems" (FREE)
Lead by Mike Jay
Thursday, July 22
1:00 PM EST
Hosted by The Executive Coaching SIG

Coaches can provide significant leverage with respect
to executive success. They can focus on four aspects of
functioning in an organization: (1) power, (2)
accountability, (3) authority, and (4) responsibility.
With these and other models of emotional intelligence,
coaches can guide the results being driven by executive
performance and development. Without a doubt, we are
concerned and directed by these models, skills, roles
and results. However, this is only the tip of the
iceberg in really understanding the value and leverage
to be gained as a result of executive coaching in a
learning system. In order to leverage executive
coaching fully, we have to assess and amplify the role
of integral intelligence. A system of Strategy Focused
Developmental Coaching assures executive results as it
applies to knowledge formation, retention and learning.

Register: mailto:Teledevelop-73549@autocontactor.com


INTRODUCTION TO BUSINESS COACHING (free) NEW DATE & TIME!
Mike Jay, Master Business Coach
Tuesday, July 27
 3:00 PM ET

This class is a must for entrepreneurs with employees.
Whether you’re working with a direct report or a
colleague, facilitating the professional growth of an
individual takes effective coaching skills. Core
concepts to help participants prepare for and conduct
an effective coaching session are explored with Master
Business Coach Mike Jay.

Sponsored by MBecoach.com
Register:  mailto:Teledevelop-70375@autocontactor.com


=====================================
Future Classes
Register today to reserve your place
=====================================

A U G U S T

COACHING WITH THE REISS DESIRE PROFILE ($197)
Lead by Mike R. Jay, Master Business Coach
Mondays, August 9 - 30
3:30 PM EST

Join Master Business Coach Mike Jay, long time Reiss
Practitioner, in four 2 hour virtual sessions over the
telephone as he shares with you how to coach with the
Reiss Desire Profile. Each graduate of this program
Will be able to add the Reiss Desire Profile to their
Assessment portfolio and support their clients with our
powerful DNA (Desire, Needs and Actions) coaching
system.


Each participant receives their own Reiss Assessment to
Use in the program and will walk away with an
understanding of why they do what they do.

Graduates from the program will be able to use the
Assessment with their clients through our assessment
center and receive special rates. Don't miss this
program if you're a coach or professional wanting to
get into coaching.

Participants in this program will qualify for special
Discounts to our Coaching Personal Resilience Program
as well as our new Sports Coaching System utilizing the
Reiss Desire Profile in Sports. If you've wanted to
open new doors with your coaching, we'll show you how
with this assessment.

If you're already familiar with the Reiss Desire
Profile, then you'll be especially motivated to attend
this program.  We'll update you will new materials,
research and more sophisticated approaches to using the
Reiss to increase performance, productivity and
motivation in life and work settings.  You'll get a
glimpse at the new Integral Mapping System we've
developed to work with more advanced clients.

Register:
http://www.ecomincs.com/app/adtrack.asp?AdID=86153


COSMOS/SPIRAL COACHING I and II ($297) NEW START DATE!
Lead by Mike R. Jay
Tuesdays, August 24, 2004, 12 weeks 11:00 am ET, 1 hr

Spiral Coaching uses a synthesis of developmental
coaching, emotional competence and spiral dynamics to
explore the core intelligence and deep values that flow
beneath what we believe and do.

Info: http://www.spiralcoaching.com

Register:
www.ecomincs.com/app/javanof.asp?MerchantID=50408&ProductID=1691882



MINDFUL LEADERSHIP
with Mike Jay, Master Business Coach

Date: Mondays August 30 – October 25, 2004
Time: 1:30 p.m. ET for 1 hour

Mindful Leadership starts with you.
9 week exploration with assessments:
(Assessments are included in fee)

Representational Style
Learning Style
World View
Trait Behaviors
Conflict Mode
Desire Profile
MBTI Step II
Firo B + Leadership Profile
Change State Indictor

Join Mike R. Jay, Master Business Coach for a journey
into the who, what, when, why, where and how of YOU!

Info: http://www.leadu.com/mindful

2 Ways to Purchase
Investment:  $297
www.ecomincs.com/app/javanof.asp?MerchantID=50408&ProductID=1795795


Payment plan:  $97 down and $100/month for 2 months
www.ecomincs.com/app/javanof.asp?MerchantID=50408&ProductID=1795801


** No refunds once you've received the assessment
package.


PERFORMANCE LEADERSHIP COACHING SYSTEM (PLCS)
** For LeadU Members ONLY **
The next program begins Tuesday, August 31
12 weeks
3:00 p.m. ET
Leadership University through its parent company
B/Coach Systems, LLC in partnership with Diaplan brings
you the tools to impact your clients' performance like
nothing else available today in leadership development.
This online coaching curriculum targets the behaviors
of almost every manager, aspiring leader or
professional through 500+ electronic coaching units
covering virtually every professional competency.

The 10-minute, daily coaching units develop the
competencies, skills and behaviors with real-time,
practical learning exercises that keep participants on
track and focused on strategic objectives


COACHING Personal Resilience ($297)
Lead by Mike R. Jay
Tuesday, August 31, 13 weeks  NEW START DATE!
1:30 p.m. for 1 hour

For 50 years we’ve known that there are special
qualities that some people have and other people don’t.
For years, research has tried to discover what was it
that separated people in terms of long-term performance
and success from others.  NOW, the secret is out!
Resilient behavior is the key! Clearly, what is
critical to personal and organizational success,
whether it is success in sales, management leadership,
relationships or teamwork is resilience, that
“learned-in” intelligence that creates success.

Register:
www.ecomincs.com/app/javanof.asp?MerchantID=50408&ProductID=1691876




S E P T E M B E R

COACHING Business Resilience ($297)
Lead by Mike Jay
September 1 - October 27, 2004 at 1:30 PM ET for 1 hr

Discover a step-by-step method of exactly what to do to
keep your business resilient - in good times and bad.
Join a 9 week teledevelopment program for 1 hr each
week and work with others to create business resilience
with your business guide, Master Business Coach, Mike
R. Jay. First Hour FREE!

Info: http://www.leadu.com/resilientbusiness

Register:
www.ecomincs.com/app/javanof.asp?MerchantID=50408&ProductID=1745593



COACHING Network Resilience ($297)
Lead by Mike Jay
September 2 (12 weeks) at 3:30 p.m. for 1 hour

Clearly, what is critical to personal and
organizational success, whether it is success in sales,
management, leadership, relationships or teamwork, is
resilience.  In this class you will discover the
Secrets to Personal & Business Success while Separating
Yourself From the Rest with this new
Ground-Breaking Program on Resilience!

Info:  http://www.spiralresilience.com/coach

Register 
www.ecomincs.com/app/javanof.asp?MerchantID=50408&ProductID=1691931



THE REISS PROFILE - 16 Basic Desires at a Glance
($19.00)
Lead by:  Dr. Steven Reiss
Wednesday, September 8, 2004
1:00 PM EST 1.5 hours

Dr. Steven Reiss, developer of the Reiss Profile will
discuss the sixteen enduring desires and values make us
individuals and determine our personality.   Although
everybody embraces all 16 basic desires, we differ in
the extent to which we value each one.  How we
prioritize the 16 basic desires is called a Reiss
Profile. If you know an individual’s Reiss Profile, you
know what will and what will not motivate the person,
the individual’s personality strengths and weaknesses,
the careers the person will find fulfilling, and what
is required for value-based happiness.  If you know the
Reiss Profile of any two people – partners, supervisor
and employee, parent and child – you can identify
specific strengths and weaknesses in the relationship. 
Of 50 people tested on both the Reiss Profile and Myers
Briggs, more than 90 percent liked seeing both results
and said the findings were compatible. The Reiss
Profile is backed by more than 25 peer-reviewed
scientific publications and is regarded by many who
have used it as a highly accurate assessment tool.

Steven Reiss is Professor of Psychology & Psychiatry at
the Ohio State University.  A graduate of Dartmouth
College and a Yale University Ph.D., Dr. Reiss has won
three national research awards.  He ranks in the upper
one percent of psychologists in terms of the frequency
with which other researchers have cited his work in
their peer-reviewed publications. Dr. Reiss is the
author of the 2000 book, "Who Am I: The 16 Basic
Desires That
Motivate Our Actions and Define Our Personalities", and
has published more than 80 peer-reviewed articles.

Information: mailto:Info@Teledevelop.com

Register here




COACHING Professional Resilience ($297)
Lead by Daniela Trocan and Jackie Martin
September 13 (12 weeks) at 1:30 p.m. ET for 1 hour

In this iteration of resilience, we look at the domain
of the professional and consider the particular aspects
of professional resilience.  EVERY professional,
self-employed person, entrepreneur or business
decision-maker may have to improve their resilience in
order to become increasingly resilient as life, work
and business conditions become exceedingly complex over
time.

Info:  http://www.nextprofessional.com

Register here



INTEGRAL SELLING Basics ($99)
Led by: Rick Stoddard
Mondays, September 14 – October 4 (4 weeks)
8:30 p.m. ET 1.75 hour

Learn the basic systems approach to guaranteed success
for building a thriving professional practice.  4
training modules complete with special resource links
for additional in-depth support materials and
assessments.

Register here



PRICING PROFESSIONAL SERVICES (free) NEW DATE!
Lead by Mike Jay
September 17, 1:30 p.m. ET for 1 hour

Come join Mike Jay, Master Business Coach as he
discusses pricing professional services and answers
your individual questions on pricing.
Attend the call and receive a generic pricing package
plan Mike has used for years to guide pricing
decisions.

Register:  mailto:Teledevelop-66453@autocontactor.com


N O V E M B E R

COACHING WITH THE REISS DESIRE PROFILE ($197)
Lead by Mike R. Jay, Master Business Coach
Tuesdays, November 9 - 30
11:00 AM EST

Join Master Business Coach Mike Jay, long time Reiss
Practitioner, in four 2 hour virtual sessions over the
telephone as he shares with you how to coach with the
Reiss Desire Profile. Each graduate of this program
Will be able to add the Reiss Desire Profile to their
Assessment portfolio and support their clients with our
powerful DNA (Desire, Needs and Actions) coaching
system.

Each participant receives their own Reiss Assessment to
Use in the program and will walk away with an
Understanding of why they do what they do.

Graduates from the program will be able to use the
Assessment with their clients through our assessment
center and receive special rates. Don't miss this
program if you're a coach or professional wanting to
get into coaching.

Participants in this program will qualify for special
Discounts to our Coaching Personal Resilience Program
as well as our new Sports Coaching System utilizing the
Reiss Desire Profile in Sports. If you've wanted to
open new doors with your coaching, we'll show you how
with this assessment.

If you're already familiar with the Reiss Desire
Profile, then you'll be especially motivated to attend
this program.  We'll update you will new
materials, research and more sophisticated approaches
to using the Reiss to increase performance,
productivity and motivation in life and work settings. 
You'll get a glimpse at the new Integral Mapping System
we've developed to
work with more advanced clients.

Register here




***********************************************
We look forward to your participation in LeadU!

The LeadU Team
http://www.leadu.com

***********************************************

JOIN TODAY FOR LIFETIME TUITION IN LEADERSHIP
UNIVERSITY
Payment plan available.

B\Coaches join here:
http://www.leadu.com/lifetime

All others:
http://www.leadu.com/5

Only those who have joined LeadU will be able to make
referrals and earn $250 in commission for each one.


 Copyright 2004. Leadership University, All Rights
Reserved.  This information may not be distributed,
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specific written permission of Leadership University.

Disclaimer:

Leadership University makes no claims to the efficacy
of this product, assumes no responsibility for its use
and reserves the right to change, modify, adapt or
remove anything from the program for future sales.

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