The #1 Rated Motivational Assessment For Leaders,
Managers, and Coaches

Reiss Motivation Profile (RMP): Revealing the Core Motives That Drive Human Behavior.

The Reiss Motivation Profile® (RMP) is a scientifically validated tool that maps out an individual’s unique configuration of intrinsic motives, offering deep insight into what truly drives human behavior. Developed by psychologist Dr. Steven Reiss, the RMP is based on the premise that every person is motivated by a unique combination of basic life motives, and that understanding these motives allows for greater clarity in personal choices, leadership, and interpersonal relationships.

The RMP measures 16 distinct basic desires, each representing a universal area of human motivation. These include:

• Power (desire for influence)
• Independence (self-reliance)
• Curiosity (intellectual exploration)
• Acceptance (desire for inclusion)
• Order (structure and routine)
• Saving (collecting or conserving)
• Honor (loyalty to personal values)
• Social Contact (desire for companionship)
• Family (investment in family life)
• Status (social standing)
• Vengeance (desire for competition)
• Beauty (sensual or aesthetic pleasure)
• Eating (pleasure from food)
• Physical Activity (movement and energy)
• Tranquility (desire to avoid anxiety)
• Idealism (concern for social justice)

Each motive is measured on a spectrum, indicating how strongly it is expressed in an individual. This provides a highly personalized motivational map, highlighting which values and internal drivers are central to a person’s life choices and satisfaction.

One of the key strengths of the RMP is its emphasis on intrinsic motivation — the kind of motivation that arises from within and remains relatively stable over time. Unlike extrinsic motivators such as rewards or punishments, intrinsic motives reflect what feels naturally meaningful and rewarding to a person. This makes the RMP especially powerful for identifying sustainable sources of engagement, well-being, and personal alignment.

In leadership, coaching, and team development, the RMP helps answer the question: “What energizes and sustains this person over the long term?” Leaders can use this information to tailor how they assign tasks, offer feedback, or design roles. For example, a team member with high “Curiosity” will likely thrive in research or innovation, while someone high in “Order” may excel in quality control or systems design.

Importantly, the RMP also normalizes motivational diversity. There are no “good” or “bad” profiles — only different constellations of value-based desires. This helps reduce judgment and fosters respect for differences in style, communication, and goals. For instance, one person may value independence over social contact, while another may prioritize family or honor above status or power.

In conflict resolution or relationship coaching, the RMP often reveals the hidden motivations behind misunderstandings. Once core desires are recognized and validated, communication improves and unnecessary friction often dissolves.

In summary, the Reiss Motivation Profile offers a deep, practical lens for understanding what drives us. By clarifying intrinsic motivators, it empowers individuals to make more authentic decisions, build more meaningful careers, and cultivate relationships that honor their core values. It is not just a diagnostic tool — it is a map to living on-purpose.

Thousands of people have taken this assessment to discover their true motivation and their deepest desires. In 20 minutes, you too can identify what is really at the core of your behavior.

Our iron clad 100% Customer Satisfaction Guarantee: We want you to gain in a positive way from the assessments we offer.  If at any time in the first 30 days of taking your assessment you feel that it did not help give you more clarity, then email support@leadu.com for instructions on how to submit a support ticket to begin your refund process and we will gladly refund your investment.  It is our goal to help you advance your life and if we do not meet that goal then we do not want to keep your money.

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We hope you pick up valuable insights, ideas, and tools during this process, which you can use for your own development as well as your work and leadership with others.

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